Men play sport, and they play it well. We know this because both sports-specific channels and mainstream network television channels are saturated with it.
Which is great. After all, who can deny the entertainment value of a nail-biting FA Cup final or an edge-of-your-seat primetime boxing match?
Plus these men train hard to be the best they can be at their chosen sport, and their efforts and abilities can be truly inspiring. But hang on… what about the women? Most sports you see on TV – including football and boxing – have plenty of female participants – at an elite level, no less. They train just as hard. They turn up and play their hearts out. But while we’ve a long way to go before we get the huge funding,
Lets hear it for the girls
In the past few years, we’ve seen some huge positive changes for women in sport. London 2012 saw the introduction of women’s boxing to the Olympic Games. And it couldn’t have gone any better for us with Great Britain’s own Nicola Adams taking home the first ever Olympic gold medal won by a female boxer. It was a proud moment for Team GB, undoubtedly, but it was also a proud moment for women everywhere. Nicola – and female boxers of all weight categories from around the world – proved that women have a place in the ring, and they did so on the biggest sporting stage possible. Team those performances between the ropes with Jessica Ennis’s breathtaking skills in the stadium, Jade Jones’s fighting spirit and the blood, sweat and determination of every female who represented their country that summer, and it’s obvious that sport for women is changing, for the better.
GB’s Victoria Pendleton et al made massive waves in the cycling scene during 2012, and since then, too, popularising the sport among everyday women like us. And these girls, along with the other female cyclists working hard to bring the sport into the spotlight, have been nothing short of successful. This summer – two years after the Games – saw the inaugural women’s race at the world-famous Tour of Britain, the country’s largest professional cycling race. The free-to-watch event brought female cycling into the limelight once again. The Tour’s winner, Holland’s Marianne Vos, added this title to her already impressive list of accolades – Olympic gold medallist and world road-race champion. She’s fast becoming a cycling legend.
Cycling and boxing, in particular, are thought of as men’s sports, with athletes like Bradley Wiggins and Ricky Hatton household names in Britain. But perhaps the most popular sport among men? It’s got to be football. From chants in the stands to glugging a beer down the pub while the game’s on, football has long been seen as a man’s sport. But, more recently, women have been moving in on the action on the football pitch, too. According to stats from the Football Association, a whopping 1 million viewers tuned into the FA Women’s Cup Final last year, and a staggering 70,000 watched Team GB beat Brazil at Wembley Stadium during the 2012 Games. If spectator numbers are reaching such soaring figures, it’s undeniable that people want to see it. ‘The closer and more competitive our matches are, the more of a spectator sport it becomes,’ says former England player and assistant head coach of the England Women’s team, Marieanne Spacey. ‘More FA Women’s Super League teams are training full time and more players are turning professional. So standards will continue to rise and the quality of matches will improve even further.’
The FA’s stats also prove that we want to get involved, too. Some 42.9% of those attending FA skills programme sessions are girls, and 11,025 of us attended national FA girls’ football festivals and fan zones last year. Football is no longer just for the boys.
While some sports are traditionally male dominated, that’s not the case for all sports. Martial arts like taekwondo, for example, have a high number of female participants. ‘Unlike many sports, taekwondo has just as many female as male competitors,’ says Jade Jones, GB’s first taekwondo gold medallist. ‘Girls often start wanting to learn self-defence, but then realise the sport is much more than that. It’s technical, improves flexibility and is great for keeping fit. Our governing body also recently launched a campaign called KickSister, which encourages women to get involved by focusing more on fitness and self-defence.’
Get a slice of the pie
Women’s SportsNet (WSNet), which is a useful hub for women to get information on sport, recently launched the ACTIVEMapX (wsnet.co.uk/activemapx) to help women find sports classes near them. Almost all of us have enjoyed playing sport at some point, even if it was just through school PE classes, so it’s often a case of simply finding a way to get back into it. With almost 20,000 locations nationwide offering hockey, netball and volunteer-led classes, ACTIVEMapX proves that it really is becoming easier and easier for women to get fit through sport, and that it’s slowly but steadily becoming the norm. ‘Local classes found on the ACTIVEMapX help you engage with friends and neighbours, and build confidence,’ says WSNet’s Paul Reynolds. ‘You can find fencing, rollerderby or powerhoop around the corner!’
If you want to start with something more familiar, cycling is perfect. And following the success of golden girl Victoria Pendleton and her team mates in 2012, it’s no wonder that there have been so many initiatives to get more women into the sport. The FA have even joined forces with British Cycling to launch Kick Start Your Ride – a joint effort from two of the UK’s biggest governing bodies to get women to cycle to football matches. ‘This is about two sports coming together to inspire women to try something new,’ explains Natalie Justice, women’s network project manager at British Cycling. ‘The opportunity to go on a group bike ride with the prize of getting to watch some exciting football at the end of it has all the ingredients of a fun day out and we hope to see hundreds of women getting involved.’
Raising the profile
It’s time to start evening the playing field, but it takes determination and courage. Something GB’s own gold-medal-winning cyclist Nicole Cooke has by the bucket. ‘When I first started competing in cycling, there were no British Championships for women in road or track,’ she says. ‘I wrote to the British Cycling Federation to ask for championships, and after an initial refusal, they changed their mind and I competed in the inaugural U16 British Track Championships for girls in 1998, and there are now championships for all age categories for girls on road and track – a huge step forward.’ Nicole also wrote to the Union Cycliste International (the world governing body for sports cycling) about the heavy bias towards men in the Olympics, which in 2004 offered eight medals for men and only four for women. In London 2012, five medals were offered to both men and women. While it’s shocking to see such inequality in sport, it’s the determination of people like Nicole that makes a real difference.
Women’s Sport Trust (womenssporttrust.com) aims to raise the profile and visibility of women’s sports through role models, media coverage and funding – the things that get female athletes seen and heard in order to inspire others to give sport a go. ‘Since London 2012, there’s been an increase in coverage and buying of rights to women’s sport from broadcasters such as BT Sport, Sky and BBC,’ says Jo Bostock, co-founder of Women’s Sport Trust. ‘Not to mention the national cricket team becoming professional and the announcement of La Course – a female event alongside the final day of the Tour De France.’
What WST does is important as it’s about encouraging women to realise that, whatever their fitness level, background or history, sport can be for them, too. We need to increase the positive impact not only by participating, but by watching women play sport, getting our companies involved with sponsorship and urging schools to create more sports opportunities.